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Journal
What we found out
Behind the Brandlit-apparel.com Is Open: What Went Live on October 31
On October 31, lit-apparel.com became the home of LIT Apparel. Here’s what’s in it, who makes it, and what came straight after.
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CommunityWhat Does "Live Intentionally Today" Mean? The Story Behind LIT
LIT stands for Live Intentionally Today. It is on the back of our hoodies, across our tanks and down the strap of every sling bag. Here is what intentional living means to us, and five small ways to practise it starting this morning.
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Behind the BrandTwo Drops in Two Weeks: In the Pink and Afterglow
In the Pink opened on November 1. Afterglow opens on November 15. Here’s what’s in each, and when they close.
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MindsetHow to Find Your Why and Stay Motivated
Motivation runs out. A real reason doesn't. How to find the reason behind your training and use it on the hard days.
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MindsetHow to Live Intentionally, Every Day
The three words on everything LIT makes. What living intentionally means day to day, and five small ways to start today.
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MindsetHow to Push Through Setbacks and Plateaus
Injuries, plateaus and bad weeks happen to everyone. How to reset, adjust and keep going without starting from zero.
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MindsetHow to Stay Consistent With Your Workouts
Motivation fades. Habits don't. Five simple ways to keep training when you don't feel like it, from LIT founder Kory.
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MindsetHow Training Builds Real Confidence
Confidence comes from keeping promises to yourself. How training gives you proof you can do hard things, and how to use it.
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FitHow to Style an Oversized Hoodie (Without Looking Like You Just Woke Up)
An oversized hoodie looks intentional when three things line up: where the shoulder seam sits, how much the hem stacks, and what goes on your legs. Here is the whole system, with outfits for the gym, the street and the weekend.
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CommunityLIT Crew Camp: A Three-Month Fitness Program With a Small Crew and a Coach
LIT Crew Camp is a 12-week group fitness program for at most 30 members: specialized workout plans, practical recipes, personalized support and training advice, for one payment of $150 with no automatic renewal. Here is how the three months work and who it is for.
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FitHow to Wear a Matching Sweat Set Outside the House
The matching sweatsuit is the most comfortable outfit you own, and done right it looks put together. Here is how to wear a sweat set to brunch, to travel and around town, plus how to choose one that lasts.
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CraftWhat Is GSM in Clothing? Heavyweight Hoodies and Tees, Explained
GSM stands for grams per square metre, and it is the single most useful number on a clothing label. Here is what the numbers mean for hoodies and T-shirts, why heavyweight feels better, and how to read a spec sheet in ten seconds.
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CraftFrench Terry vs Fleece: Which Hoodie Fabric Is Softer and Warmer?
French terry and fleece start as the same knit. One keeps its loops, the other gets brushed. Here is how they differ in softness, warmth and breathability, which LIT hoodies use which, and how to wash both so they stay soft.
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CommunityWhy We Put "Fight Depression" and "Beat Anxiety" on a T-Shirt
Mental health apparel is more than a slogan when it starts a conversation someone needed. Here is why LIT makes the Fight Depression, Beat Anxiety and Find Peace tees, what training has to do with it, and where to go if today is a hard day.
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FitWhat to Wear to the Gym: A Head-to-Toe Guide for Every Workout
The right gym clothes are the ones you forget you are wearing. Here is what to wear for lifting, cardio and training classes, from tanks and tees to shorts and leggings, plus the fabric mistakes that make a session worse.
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FitSquat-Proof Leggings: How to Test a Pair Before You Trust It
The only way to know if leggings are squat-proof is to test them properly, in the right light, before you are halfway through a set. Here is the 60-second squat test, what makes a pair see-through, and how to keep good leggings opaque for longer.
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