Behind the Brand
lit-apparel.com Is Open: What Went Live on October 31
On October 31, lit-apparel.com became the home of LIT Apparel. Here’s what’s in it, who makes it, and what came straight after.
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Lit Apparel · In the room
LIT: LiveIntentionallyToday
Three words on everything we make. Gym wear and everyday clothes for the days you show up on purpose.
8 shapes · 76 pieces
Shop by shape
From a rib tank to a matching hoodie-and-sweats set. Every piece carries its full garment measurements, so you can choose the cut before the size.
Shop everything
Afterglow · Drop Coming Soon
Do the workin the dark
Women's athletic wear for the reps that count, in an empty gym before anyone is watching. Built for those hours, and for showing up again tomorrow.
The current drop
Afterglow
Women's athletic wear, cut close and built to train in.
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LIT Drop Club · Now open
One new tee. Every month.
LIT Drop Club is a monthly tee subscription: a new LIT design each month, in your size, delivered to your door. Theme preview: First Light, a restrained sunrise tee.
LIT Drop Club · Now open
A new intention. A fresh tee. Every month.
One LIT tee each paid month, in your size, with a new theme to live by. From $34.95/month, shipping to the contiguous United States included.
Collections
Shop by collection
00Core · 69 piecesThe Constant
Every LIT piece we keep in stock all year: tees, hoodies, sweats, shorts, hats and bags, restocked and never redesigned.Shop the collection →
00NewestCore · 6 piecesLids
Every hat we carry in one place: five ribbed LIT beanies and four trucker and flat-bill caps.Shop the collection →
09Exp. 09 · 5 piecesOversized Hoodies
Every LIT hoodie in one place: roomy fleece hoodies and cropped cuts, in every colour we make.Shop the collection →
10Exp. 10 · 5 piecesOversized Sweatpants
Every pair of LIT sweatpants: relaxed and wide-leg fleece sweats in every colour we make.Shop the collection →
11Exp. 11 · 5 piecesCotton Shorts
Every pair of LIT shorts: track shorts and mesh dolphin shorts, for training and for every day.Shop the collection →
Hoodies & Sweats · Comfort
Comfort you can live in
Heavyweight cotton, soft on the inside and roomy through the body. A lined hood that stays up, and sweats with a wide drawcord waist and deep pockets. On Friday night, off Monday morning.
Drops
Shop by drop
Train with LIT
Made to train in. Here is how we train.
LIT Crew · Monthly membership
Your week, programmed.
Week-by-week training, every movement filmed with its cues, meal prep with the macros done, and an open forum with Kory every Thursday.
- Programs
- Form library
- Kitchen
- Forum
See the plansFree trial on Crew and Crew Training
LIT Crew Camp · Three-month cohort
Three months. One committed crew.
Specialized workout plans, practical recipes and personal support from your coach, in a camp small enough for every member to be known.
- 3 months
- 30 seats
- $150 once
See the campPaid once. Never renews.
Look 01 · Rooftop, 20 minutes after · 7 pieces
Shop the scene
Every piece in the frame, priced and linked. Tap a marker.
Journal
Worth reading first
Article 1 of 5: lit-apparel.com Is Open: What Went Live on October 31
Construction
Built for a closer look.
Close up, so you can see what you are buying: the stitching, the print and the finish on every piece we make.
Aggregated over the last 7 days
Most saved this week
Counts are anonymous and rounded. We never show who saved what.
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Tagged #litapparel · Shared with permission
Worn by the pack
Reviews
Customer Feedback
Our customers, in their own words, with the size they took and how it fit.
4.7
Review 1 of 6: Excellent Quality & Fantastic Experience, by Mike C.