On October 31, lit-apparel.com became the home of LIT Apparel. Here’s what’s in it, who makes it, and what came straight after.
Contents · 4 sections · 1 min
On October 31, 2026, lit-apparel.com became the LIT Apparel store.
What’s in the shop
More than 80 styles, and every one carries the same three words: Live Intentionally Today.
- Gym wear: muscle tanks, training shorts, high-waist leggings and crop tops.
- Heavyweight tees, hoodies and matching sets.
- Message tees: Fight Depression, Beat Anxiety, Find Peace and Discipline.
- Hats, beanies, sling bags and crossbody bags.
Made by us
LIT makes every piece in-house. There are no outside suppliers. When you buy from the shop, you’re buying from the people who made it.
What came straight after
The In the Pink drop opened the next day, November 1. LIT Insider opened on November 3, and the first Insider giveaways went live on November 4. Gift cards were already in the shop: digital, sent by email, to spend on anything LIT makes.
What’s next
Afterglow, our women’s athletic wear drop, opens November 15. Insiders hear about it first.
Topics
- LIT Apparel store
- lit-apparel.com
- made in-house
- Live Intentionally Today