LIT Insider · Powered by LIT Apparel
Inside the brand.
Part of the movement.
LIT Insider is where the people who wear LIT get the codes, the giveaways and the first look at what's next, and a real say in what we make.
Why I'm building LIT Insider
Why I'm building LIT Insider
“I don't want LIT to be a company where you buy a shirt, get your package and never hear from us again.”
When I started LIT Apparel, the vision was never just a logo on clothing. I've spent more than 30 years in fitness, training and discipline, working to become a better version of myself. I've seen how much a life can change when someone starts believing in themselves and decides to keep moving forward.
For me, fitness has always been about more than muscle or looking a certain way.
- It's aboutConfidence
- It's aboutMental strength
- It's aboutFinding purpose
- It's aboutShowing up on the days you don't feel like it
LIT stands for Live Intentionally Today. Those three words aren't a slogan. They're a reminder that tomorrow isn't promised, time is valuable, and the small decisions we make every day set the direction of our lives.
LIT Insider takes that one step further. It gives the people supporting this brand a place of their own.
training and discipline
What you can expect
What lands in LIT Insider
Six things, all in one place.
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Limited time
Exclusive codes and special offers
Read moreLimited-time discounts and occasional offers on selected LIT pieces. Some run for a short window, others feature one product or collection. It's how I say thank you to the people who keep supporting this brand.
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Official rules posted
Free giveaways and community rewards
Read moreChances to win shirts, hats, shorts, hoodies, accessories and other LIT gear throughout the year. Every giveaway has posted entry instructions and official rules, so everyone knows how to take part.
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First looks
Featured products and new arrivals
Read moreTraining shorts, tees, hoodies, hats, bags and everyday wear, with a closer look at the details and sometimes the thinking behind a design. When a new collection is in the works, you come along for it.
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The real build
Behind the brand
Read moreThe planning, the designing, the mistakes and the adjustments. Where we're headed, what we're learning, and the setbacks and wins along the way. The people, the purpose and the passion behind LIT.
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Mindset
Fitness, mindset and real conversations
Read moreStaying consistent. Building confidence. Pushing through setbacks. Finding reasons to keep going. This isn't a training program. Dedicated coaching lives in LIT Crew.
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You decide
Polls, previews and your feedback
Read moreQuestions, polls and product previews where you tell us which colours, designs and pieces you want to see. A great brand isn't built by ignoring the people who support it.
Featured pieces
Made by LIT, worn by the crew
Every piece is made in-house. Insiders see new ones first.
Your opinion matters
Help shape what LIT makes next
- The colours you like
- The apparel you want to see
- The designs that catch your eye
- What would make LIT even better
Sample poll
What should the next drop bring?
Pick one. Insiders vote in polls like this one.
This community is for everybody
- You don't have to be a bodybuilder.
- You don't have to be a personal trainer.
- You don't have to look a certain way or lift a certain weight.
- You don't have to have been here from the beginning.
If you believe in working toward something better, you belong here.
Treat people with respect, support others and make the most of your life. We're all different, with our own stories and goals, and we can still share one belief.
- Gym regulars
- Outdoor adventurers
- Everyday hard workers
- People just starting out
- People who love quality apparel
Behind the brand
The early mornings.
The late nights.
People see the finished product. They don't always see what goes into it. Building a brand isn't easy, and I'm not going to pretend it is. Every purchase, every follow and every recommendation matters, and I don't take any of it for granted.
Let's build something special
“I was part of that when it all started.”
That's what I want the people who are here from the beginning to be able to say. If you're new here, welcome. If you've already supported LIT, thank you. This is just the beginning, with new products, special offers, giveaways and plenty more ahead.